What will you do with what you learn from the results of your survey? The intent is to uncover necessary adjustments to your business practices from the results of your survey.

Trial and error (Costly, time-consuming and often unproductive)
Learn from your competition (How will you be better than your competition if you are merely a copy of them?)
Learn from award winning companies/organizations (Exceed your competition!)
Learning from "the best" in any given field is a prudent plan. Why learn from mediocre performers? Determine what "the best" in your field does and copy it! This makes short work of the action planning process.
The reports you receive with your See-Hear-Speak.com survey will include comparisons of your data against that of award winning companies and organizations (benchmarks) as well as information about how these companies do what they do well.